United Airlines
Project: The first ever "inflight" static payment solution needed a unique way of marketing. This marketing campaign included an airport activation at 7 US regional airports with both digital and static signage. It was supplemented by owned channel marketing to boost impressions and conversions. Overall the campaign drove 2x the normal CTR across all channels, with 85% incentive enrollment post email drop.
Responsibility: Marketing strategy, creative direction and project management.
In-app engagement card
