Macy's co-marketing campaign
Project: PayPal's first in-mall activation! This OOH campaign drove awareness of paying in-store with PayPal, increasing the average transactions per store 3x. The campaign also featured co-marketing on PayPal's owned digital channels, increasing FTUs by 153% during the campaign.
Scroll down to the bottom to see the digital signage animation in action.
Responsibility: Creative direction/strategy and project management
Digital signage at Atlanta mall
Printed signage at Atlanta mall
Digital signage at Miami mall
Printed signage at New York mall
Macy's landing page at PayPal.com
Macy's engagement card on the PayPal app
Macy's deals tile on the PayPal app
In-mall digital signage animation