Macy's co-marketing campaign
Project: PayPal's first in-mall activation! This OOH campaign drove awareness of paying in-store with PayPal, increasing the average transactions per store 3x. The campaign also featured co-marketing on PayPal's owned digital channels, increasing FTUs by 153% during the campaign.
Scroll down to the bottom to see the digital signage animation in action.
Responsibility: Creative direction/strategy and project management