Macy's co-marketing campaign
Project: PayPal's first in-mall activation! This OOH campaign drove awareness of paying in-store with PayPal, increasing the average transactions per store 3x. The campaign also featured co-marketing on PayPal's owned digital channels, increasing FTUs by 153% during the campaign.
Scroll down to the bottom to see the digital signage animation in action.
Responsibility: Creative direction/strategy and project management
![Digital signage at Atlanta mall](https://cdn.myportfolio.com/d16ed25c2d6147d226762f56b0341f7b/1f6c6462-6c31-491d-b0bb-57156a2d55d9_rw_1920.jpg?h=8a83a10a06a722c8862f78fac0fe13d1)
Digital signage at Atlanta mall
![Printed signage at Atlanta mall](https://cdn.myportfolio.com/d16ed25c2d6147d226762f56b0341f7b/627e9d53-b3a6-4943-b981-63bcdbd231e4_rw_600.jpg?h=9b50a8d57abeac5a2fa8890d5bb8d385)
Printed signage at Atlanta mall
![Digital signage at Miami mall](https://cdn.myportfolio.com/d16ed25c2d6147d226762f56b0341f7b/c30fbd5d-523a-4b41-b876-3566c3a761bd_rw_600.jpg?h=c012596d3e73f42745642109f3982443)
Digital signage at Miami mall
![Printed signage at New York mall](https://cdn.myportfolio.com/d16ed25c2d6147d226762f56b0341f7b/9d834def-a1e2-4a8e-af65-8c87ffa61ae4_rw_600.jpg?h=cad839de8f0fa6b605b3571321601c90)
Printed signage at New York mall
![Macy's landing page at PayPal.com](https://cdn.myportfolio.com/d16ed25c2d6147d226762f56b0341f7b/6b14b251-6a4d-4c52-8825-20bd667e2673_rw_1920.jpg?h=dcacf26b437b06b49241bf50d7a6c0ad)
Macy's landing page at PayPal.com
![Macy's engagement card on the PayPal app](https://cdn.myportfolio.com/d16ed25c2d6147d226762f56b0341f7b/86487a40-2022-49c4-a80b-3ab8eb00b789_rw_1200.jpg?h=b8c00acd4e9ef0d740b3396a0c6c81d0)
Macy's engagement card on the PayPal app
![Macy's deals tile on the PayPal app](https://cdn.myportfolio.com/d16ed25c2d6147d226762f56b0341f7b/a2210107-d189-42ed-af10-144cec654ba9_rw_1200.jpg?h=095a7934c86be95be2e2d2622fe09b1b)
Macy's deals tile on the PayPal app
In-mall digital signage animation