Project: GenWell is a women’s health startup reimagining how women find trustworthy, personalized health content and trusted care online. This involves creating a platform users love to engage with and fully trust to collect their ongoing health data, and an ecosystem that allows contributing credible providers and health brands to thrive and grow by reaching the right, targeted audience for substantially less budget. 
Responsibility: The project included visual identity refinement, brand book, a launch ready toolkit and overall brand strategy.