Customer journeys
Project: Customer journeys are centric to good marketing. Using data driven decisioning and automation frameworks, my team and I created a customer journey for multiple products. Ideally, the customer converts after a single touchpoint. However, if that does not happen a second touchpoint is created. Once the customer converts, they move to the next product or receive nurture messaging to further build on the product relationship.
Responsibility: Strategy, customer insights, journey building
![Customer journey map](https://cdn.myportfolio.com/d16ed25c2d6147d226762f56b0341f7b/e515885f-a145-421f-ba4d-3708bb00c9ad_rw_3840.jpg?h=d8fb81865eb05ee48113123be37094e1)